The Virtual Fix: Why SA SMEs Need a Strategic Brand Architect South Africa’s growing SMEs (those vital 10 to 100-user businesses) are the engine of the economy, but their biggest hurdle isn’t the market – it’s the inability to commit the necessary resources (money, time, and professional expertise) to define a clear, unique, and consistently […]
Bridging the Gap – the virtual Strategic Brand Architect solution Read More »
By Brand Becoming – Strategic Brand Architect In the ever-evolving South African SME environment, brand positioning is the cornerstone of being Visible. Effective brand positioning isn’t just about rehearsing or sharing a compelling story or a catchy tagline. It’s about knowing exactly where you stand in relation to your competitors – and not just the
The Power of Precision: Why Brand Positioning Demands a Thorough Competitor Analysis Read More »
Picture your business as a couch. When you first “bought” it – launched your venture – it was sleek, purposeful, and perfectly suited to your vision. But now, years later (even if it is only 2), do you still recognise it? Is it buried under a pile of mismatched scatter cushions, draped in a
Declutter Your Business Couch: Streamlining for Strategic Business & Marketing Success Read More »
Image: Andrew Neel Time Blurring vs. Time Blocking: The Invisible Force Undermining Your Brand As entrepreneurs, we tend to multitask, run on parallel tracks with different types of activities from our to-do list, thinking that this way we can optimize our efforts and complete the work within deadlines. But here’s the truth: even the most
Time Blurring vs Time Blocking Read More »